Be sure to watch our other Pass It On® videos.
Where does courage come from? At the heart of Andrea Bocelli’s powerful song, “Because We Believe,” is an answer: “We were born to shine.”
This inspiring anthem, written for the 2006 Turin, Italy Olympics continues to lift our sights, as it did for thousands of athletes and fans that year. To Believe is bold. It is inside each of us. We were, indeed, born to shine.
Believe... Pass it on.
Once in every life
There comes a time
We walk out all alone
And into the light
The moment won't last but then,
We remember it again
When we close our eyes.
Like stars across the sky,
We were born to shine.
All of us here because we believe.
YOUR COMMENT
Energy flows where intention goes The more kindness we show collectively the more it will multiply
Sheri from Minnesota , March 30, 2026
Loving kindness for the win! Thank you for spreading compassion. It’s so needed.
Lila McCain from Maine, USA, March 28, 2026
I believe in kindness and passing it on. And we naturally feel good when we reach out in kindness. I believe we are all born in goodness and love. I try to do it every day and I am 88 years old.
P. Eccleston from Glen Allen, Va, March 21, 2026
Extremely powerful. Thank you.
Bob Boylan from Colorado , March 19, 2026
Andrea Bocelli, and the reason and the message and the lyrics.... ALL so uplifting!
Ann from Arizona, March 17, 2026
Beautiful words beautiful singing and the message soars in my heart.
Joyce from Somerville TX, March 16, 2026
wow🥰🥰🥰 amazing😍😍😍
Apple Woman from South Korea, March 6, 2026
Beautiful!
Cindy Davis from Dayton, OH , March 5, 2026
Beautiful!!
Kathy from New Jersey, March 2, 2026
Beautiful ❤️
Karen from Holland Michigan , March 2, 2026
Inspiring and momessage and videos
VISSA VENKATESWARA RAO from Hyderabad , March 1, 2026
Thank you for the inspirational messages you share daily. I honestly can't think of a better way to start my day. Thank you.
Tim McHaffie from Auburndale, FL, February 20, 2026
I believe all people are basically good.
Binford Jennings from Cashiers NC, February 1, 2026
Saw your billboard going for a walk in Lafayette, Louisiana. We need more positivity for our young people and in our world. Thankyou.
Marion Krause from Winnipeg, Manitoba, Canada, January 30, 2026
Thank you. Inspirational message in believing all of us have the power to envision The Good.
Jack Durkan from Frankfort Kentucky , January 28, 2026
Thank you for sharing. Believing is so relevant to all of us!
Judy Lee from Louisiana, January 27, 2026
Love your new ad on TV. You need to post it more frequently. Thanks for the good work and message.
Arlene Paiva from New England, January 26, 2026
Thank for the uplifting words I needed to hear them .
Charles from Aurora Colorado , January 13, 2026
