Explore the value of Character

Our national billboard campaign features positive role models and uplifting values including character. Since we started in 2000, we've made over 70 billboards. Which one is your favorite?

See All Billboards
Watch our character television commercial
See All Pass It On® PSAs
CHARACTER QUOTATIONS
“Adversity does not build character, it reveals it.”

James Lane Allen

“Character consists of what you do on the third and fourth tries.”

James Michener

“Good character is the single most important attribute of a successful and worthy life.”

Michael Josephson

“There are men and women who make the world better just by being the kind of people they are. It really matters very little whether they are behind the wheel of a truck or running a business or bringing up a family. They teach the truth by living it.”

James A. Garfield

“People grow through experience if they meet life honestly and courageously. This is how character is built.”

Eleanor Roosevelt

“If I take care of my character, my reputation will take care of itself.”

D. L. Moody

“Just as we develop our physical muscles through overcoming opposition – such as lifting weights – we develop our character muscles by overcoming challenges and adversity.”

Stephen R. Covey

“Character may be manifested in the great moments, but it is made in the small ones.”

Phillip Brooks

“I have a dream that my four children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.”

Martin Luther King, Jr.

“Strength of a character isn't always about how much you can handle before you break. It’s also about how much you can handle after you've been broken.”

Robert Tew

“You can easily judge the character of others by how they treat those who can do nothing for them.”

Malcolm S. Forbes

“Watch your thoughts; for they become words. Watch your words; for they become actions. Watch your actions; for they become habits. Watch your habits; for they become character. Watch your character for it will become your destiny.”

Frank Outlaw

See All Inspirational Quotes Subscribe to Our Daily Quote Email
Explore Another Value
A BETTER LIFE ACCEPTANCE ACHIEVEMENT ADVENTURE AMBITION AMERICA THE BEAUTIFUL APPRECIATING NATURE APPRECIATION BE A LIGHT BEING THERE BELIEVE BELIEVE IN YOURSELF BE SUPER BETTER TOGETHER BRAVERY BREAKING BARRIERS CARING CHANGE CHARACTER CHARITY CHEER CIVILITY CLASS AND GRACE COMMITMENT COMMON GROUND COMMUNITY COMPASSION COMPLIMENTS COMPROMISE CONFIDENCE CONNECTION COURAGE COURTESY CREATIVITY CURIOSITY DEDICATION DETERMINATION DEVOTION DISCOVERY DONT DRIVE DISTRACTED DO THY BEST DO YOUR PART DREAM DRIVE EDUCATION EMPATHY ENCOURAGEMENT EQUALITY EXCELLENCE EXPLORING FAMILY FITNESS FORESIGHT FORGIVENESS FREEDOM FRIENDSHIP GENEROSITY GET ALONG GET OUTSIDE GIVING GIVING BACK GOOD EXAMPLES GOOD MANNERS GOODNESS GRATITUDE GREAT MUSIC GRIT HARD WORK HARMONY HEALTH HEART HELPING OTHERS HONESTY HONOR HOPE HUMANITY HUMILITY HUMOR IMAGINATION IMAGINE INCLUDING OTHERS INCLUSION INGENUITY INITIATIVE INNOVATION INSPIRATION INTEGRITY JOY JUSTICE KINDNESS LAUGHTER LEADERSHIP LEARN AS YOU GO LEARNING LISTENING LITERACY LIVE LIFE LIVE YOUR DREAMS LOVE LOYALTY MAKING A DIFFERENCE MENTORING MINDFULNESS MOTIVATION NEVER EVER GIVE UP OPPORTUNITY OPTIMISM OUR BEAUTIFUL WORLD OVERCOMING PARENTING PASSION PATIENCE PEACE PERSEVERANCE PERSISTENCE PERSPECTIVE PIONEERING PLEASE AND THANK YOU PRACTICE PREPARATION PRESS FORWARD PULL TOGETHER PURPOSE REACHING OUT RESCUE SOMEONE RESILIENCE RESPECT RESPONSIBILITY RIGHT CHOICES RISING ABOVE SACRIFICE SECOND CHANCES SELF-CARE SELFLESSNESS SERVICE SHARING SMILE SOUL SPORTSMANSHIP SPREAD YOUR WINGS STAY CALM STEWARDSHIP STRENGTH SUPPORT TEACHING BY EXAMPLE TEAMWORK THANK A TEACHER THANK YOU TRAINING TRUE BEAUTY TRUE CHAMPION TRUST UNITY VISION VOLUNTEERING WISDOM WONDER YOU GOT THIS
Pass It On®

  email

Your Comments
Cheyenne from Ilion NY JUNE 13, 2017
I would always want to be myself
happy hippo from Wausau, WI MAY 28, 2014
He didn't let anyone pull him down
Dennis Dinzeo from Las Vegas, NV APRIL 3, 2014
We all face unfair treatment, but no one can take away the personal choice to become part of the problem or part of the solution.
Letta from Akron, OH FEBRUARY 8, 2013
Let no one live rent free in your head.
Letta from Akron, Ohio FEBRUARY 8, 2013
There's good in the worst of us and bad in the best of us, till it makes no sense to talk about the rest of us.
King from Sampaquita DECEMBER 9, 2012
Be always kind to others. Set an example through yourself.
Pratiba Velummailum from Malaysia DECEMBER 6, 2012
We are judged by our character. People may like or hate us for whom we are. Start by being good to yourself first, in order to set a good example to others.
Cleve L. from Michigan OCTOBER 21, 2012
Character manifests as decisions, and is returned: "Do the right thing and the right things happen".
Ramesh from India AUGUST 3, 2012
Character is but a reflection of one's personality! It's the sum total of what he actually is.
zaina from rome,ga JUNE 7, 2012
WELL I THINK THAT BEING YOU IS A CHARACTER.BECAUSE YOU ARE STRONG IN YOUR OWN WAY,YOU ARE CREATIVE IN YOUR OWN WAY.FAITHFUL,AMBITIOUS,GRACEFUL,HONEST,DEDICATED,EXELLENT,AND BEAUTIFUL IN YOUR OWN WAY.AND THAT IS THE GREATEST VALUE OF ALL! :)
henry from LA MAY 18, 2012
This is is very educational. It teaches a lot, thak you!
sid from hyderabad MAY 18, 2012
Neither money pays, nor name, nor fame. It is the character that can cleave through walls of difficulty.
Karen Su from Diamond Bar MARCH 19, 2012
This really helps! My teacher even assigns it for our homework so we can learn it! Thank you!!!
Anindya from Roy FEBRUARY 13, 2012
Character is to become aware of the SELF; live every moment with full conscious. Our biggest enemy is our lack of self control, because of which we become victim of decisions that we regret later; to be able to get control of our senses, we need to lead a life of moderation and control our desires. The only way to allow our true SELF to emerge is by practicing restrain. Do not allow your senses to delude you overshadow your real character.
Teresa from Dalton, GA JANUARY 4, 2012
Character is demonstrated by our actions. What do your actions say about your character?
Brissa from dalles NOVEMBER 9, 2011
Is being a good frind and showing your chariter
Rich from Mississippi SEPTEMBER 6, 2011
Be more concerned with your character than your reputation. Your rep is what people think you are, your character is what you are when no one is watching.
Ray from Bejing MAY 23, 2011
This one is really awesome, I love it so much!
Patrick G. from La Quinta, CA FEBRUARY 27, 2011
Tolerance: We need to communicate respectfully with those we strongly disagree with.
TiffanyAnn from Coldwater, KS FEBRUARY 9, 2011
Character is doing what's right even when no one's looking. So that way if someone asks who messed this up you can say with a clear conscience that you didn't do it.
adu joseph forson from lagos JANUARY 25, 2011
they are values everyone has and also imbue and cultivate in order to become the best in life and be the best in leadership skills.
zachary from ny JANUARY 13, 2011
It is very nice of him to help.
T J from North Carolina JANUARY 13, 2011
Character is what he or she does when nobody else is around.
Josh from Illinois DECEMBER 29, 2010
Character begins in the home and at a young age. My daughter uses Characters of Character at her school and it worked wonders. I got her the book Tune Into Good Character for Christmas from their website. Everyone should look to this program for their kids if they are having behavior or character issues.
Sam N from Atlanta, GA OCTOBER 25, 2010
Character is doing the right thing when nobody is looking and when you know nobody will ever know.
Natalia T from Chicago, illinois OCTOBER 8, 2010
Do things that show character because character is super important to life.
Clay H. from Haverford, PA JULY 30, 2010
Charcater is always doing what you said you would do. People of character earn the trust of others and thus are more successful in life.
Doreen R from Hemet, Ca. MAY 3, 2010
I love your TV spot I see on Fox News about the little boy playing the piano at a concert. I hope you keep using it. I could watch it every hour of every day.
Towana S. from Maryland FEBRUARY 13, 2010
Character and honesty are something you either have or you don't. You can't pretend to have these values.

We use cookies or similar technologies to process data when you visit our site. This data may relate to your use of our site, your preferences, your device, or other information about you. We and third parties may use this information for a variety of purposes, such as enabling the sites to function, to personalize your experience when using our sites, and for analytical purposes. Read our privacy policy and terms of use for details. close

Reject All Accept All