Explore the value of Optimism

Our national billboard campaign features positive role models and uplifting values including optimism. Since we started in 2000, we've made over 70 billboards. Which one is your favorite?

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Watch our optimism television commercial
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OPTIMISM QUOTATIONS
“The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind.”

William James

“I didn't lose the gold. I won the silver.”

Michelle Kwan

“I close my eyes to old ends. And open my heart to new beginnings.”

Nick Frederickson

“If we had no winter, the spring would not be so pleasant; if we did not sometimes taste of adversity, prosperity would not be so welcome.”

Anne Bradstreet

“Keeping busy and making optimism a way of life can restore your faith in yourself.”

Lucille Ball

“Reach high, for stars lie hidden in your soul. Dream deep, for every dream precedes the goal.”

Pamela Vaull Starr

“Turn your face to the sun and the shadows fall behind you.”

Māori Proverb

“Optimism is the faith that leads to achievement.”

Helen Keller

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”

Sir Winston Churchill

“The future belongs to those who believe in the beauty of their dreams.”

Eleanor Roosevelt

“Love is better than anger. Hope is better than fear. Optimism is better than despair. So let us be loving, hopeful and optimistic. And we’ll change the world.”

Jack Layton

“The magic in new beginnings is truly the most powerful of them all.”

Josiyah Martin

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Explore Another Value
A BETTER LIFE ACCEPTANCE ACHIEVEMENT ADVENTURE AMBITION AMERICA THE BEAUTIFUL APPRECIATING NATURE APPRECIATION BE A LIGHT BEING THERE BELIEVE BELIEVE IN YOURSELF BE SUPER BETTER TOGETHER BRAVERY BREAKING BARRIERS CARING CHANGE CHARACTER CHARITY CHEER CIVILITY CLASS AND GRACE COMMITMENT COMMON GROUND COMMUNITY COMPASSION COMPLIMENTS COMPROMISE CONFIDENCE CONNECTION COURAGE COURTESY CREATIVITY CURIOSITY DEDICATION DETERMINATION DEVOTION DISCOVERY DONT DRIVE DISTRACTED DO THY BEST DO YOUR PART DREAM DRIVE EDUCATION EMPATHY ENCOURAGEMENT EQUALITY EXCELLENCE EXPLORING FAMILY FITNESS FORESIGHT FORGIVENESS FREEDOM FRIENDSHIP GENEROSITY GET ALONG GET OUTSIDE GIVING GIVING BACK GOOD EXAMPLES GOOD MANNERS GOODNESS GRATITUDE GREAT MUSIC GRIT HARD WORK HARMONY HEALTH HEART HELPING OTHERS HONESTY HONOR HOPE HUMANITY HUMILITY HUMOR IMAGINATION IMAGINE INCLUDING OTHERS INCLUSION INGENUITY INITIATIVE INNOVATION INSPIRATION INTEGRITY JOY JUSTICE KINDNESS LAUGHTER LEADERSHIP LEARN AS YOU GO LEARNING LISTENING LITERACY LIVE LIFE LIVE YOUR DREAMS LOVE LOYALTY MAKING A DIFFERENCE MENTORING MINDFULNESS MOTIVATION NEVER EVER GIVE UP OPPORTUNITY OPTIMISM OUR BEAUTIFUL WORLD OVERCOMING PARENTING PASSION PATIENCE PEACE PERSEVERANCE PERSISTENCE PERSPECTIVE PIONEERING PLEASE AND THANK YOU PRACTICE PREPARATION PRESS FORWARD PULL TOGETHER PURPOSE REACHING OUT RESCUE SOMEONE RESILIENCE RESPECT RESPONSIBILITY RIGHT CHOICES RISING ABOVE SACRIFICE SECOND CHANCES SELF-CARE SELFLESSNESS SERVICE SHARING SMILE SOUL SPORTSMANSHIP SPREAD YOUR WINGS STAY CALM STEWARDSHIP STRENGTH SUPPORT TEACHING BY EXAMPLE TEAMWORK THANK A TEACHER THANK YOU TRAINING TRUE BEAUTY TRUE CHAMPION TRUST UNITY VISION VOLUNTEERING WISDOM WONDER YOU GOT THIS
Pass It On®

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Your Comments
OLGA QUIROS from TUCSON AZ AUGUST 20, 2014
WE ALL NEED TO BE OPTIMISTIC AND FAITH FULL TO BE ABLE TO DEAL WITH THE CHALLENGES OF EVERY DAY
Ayesha Belaal from Karachi Pakistan MAY 14, 2014
u r doing a wonderful job..
JACK from AUSTRALIA FEBRUARY 24, 2014
dont worry, be happpay
Reji from Sydney FEBRUARY 21, 2014
Good
Emory from Georgia NOVEMBER 13, 2013
Life is full of Optimism, when life is up and down at the same time and you see that you like something and you can do it right. You find out in the same sport, or something fifteenth about it.
Joe from Barre, MA NOVEMBER 13, 2013
Been a fan of your inspirational emails and website for about a year after seeing your TV commercials. Saw my first billboard in person today on Rt. 291 in Western, MA today and it made me smile! Thank you!!! :)
kevin from south carolina SEPTEMBER 27, 2013
I love this site. I wish it was a t v station so more people could be exposed. i'm glad that i investigated your ad. Thank You.
Tony from New York SEPTEMBER 17, 2013
"Keep trying, work hard and never give up"
Song muna from Nairobi kenya AUGUST 7, 2013
Me too I won't give up til the end! Thanks for that motivating
Skip from Huntress JULY 16, 2013
"Life is either a daring adveture...or it is nothing" Helen Keller
Frank olumide from Nigeria JUNE 27, 2013
Optimism never recognizes inposiblity in an opportunity but takes a step enthusiastically.
BEVERLY from BATON ROUGE, LA JUNE 11, 2013
U HAVE ME CRYING!!!
RENE from PHILIPPINES MAY 23, 2013
IT'S GREAT!
Charmaine shadi Tlhapane from South Africa,Gauteng,Kelvin MAY 9, 2013
I have never been so inspired or motivated...this website keeps me driven and helps me in many aspects of my teenage life...''The pessimist sees the difficulty in every opportunity
Diane from California MARCH 3, 2013
This is my favorite quote. It is all about optimism... "The probabilities are awful, but the possibilities are marvelous." Joseph Allen Stein - Architect 1912-2001
Jon from Arizona MARCH 2, 2013
Optimism feeds off self esteem. A positive attitude creates hope.
Betty SCOTT from ARK FEBRUARY 3, 2013
'Gratitude' should be added to the value list. As a way of life, my spirit is renewed daily. Thanks
Jim Ewart from Vernon JANUARY 27, 2013
"The Greatest", What a great comercial. I bookmarked your webpage and will check out the rest.
Sandi from Arizona JANUARY 19, 2013
Faith is the bird that feels the light when the dawn is still dark.

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